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Britney Spears Receives $500,000 from 'HIAM' Video Product Placements
Britney Spears' recently released music video for "Hold It Against Me" apparently earned the pop star half a million dollars as a result of its product placement. Products featured in the video included Sony televisions and monitors, Make Up Forever eye shadow, the dating website Plenty of Fish and the singer's own Radiance perfume. Director Jonas Åkerlund also made Lady Gaga's "Telephone" video, which was filled with product placement as well. ( Rolling Stone)
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